MODIG
While working as a community manager & content creator at Modig, the small-but-mighty luxury vintage shop, I collaborated with the owners on several campaigns.
This campaign aimed to elevate brand awareness for Modig while highlighting Yves Saint Laurent's timeless designs. We focused on creating a visual narrative that transcends trends, capturing the essence of luxury that remains eternally relevant for YSL.
The campaign resonated with audiences globally, drawing attention to the timeless elegance of the collection and reinforcing Yves Saint Laurent's status as an innovator in the world of fashion.
This collection and campaign leveraged various digital platforms to reach a global audience including social media teasers, behind-the-scenes content, and e-commerce listings, and even reached an international museum.
Photographer: Rafaela Carrasco
Model: Olivia McCoog
Wardrobe Styling: Modig Team
Hair & Makeup: Modig Team
Building community through social
THE ASK: Increase Modig’s brand awareness by boosting social media presence across all platforms while staying true to the brand voice.
THE STRATEGY: Experiment with a variety of social-first content types to establish brand trust and affinity in a crowded luxury resell space.
THE WORK: Expanding into TikTok, hosting IG Lives, dropping quarterly high-production campaigns teasing via socials.
Make it stand out on socials.
Editorial-style photoshoots became a big part of establishing the luxury tone for Modig’s socials.